Physician Facing Brand
Patient Facing Brand
NeuroPace
NeuroPace developed a groundbreaking smart device called the RNS® System that battles epilepsy by treating seizures at their source in the brain. I simplified their logo, designed a new brand identity, and created collateral for both patients and physicians. I led my team in the design of their website and a series of testimonial videos that tell the inspiring stories of people who are finally finding relief from a debilitating illness. Because the branding for patients and physicians served different purposes, I devised two different variations of the same branding. Patient facing collateral featured real patients and healthy bright colors, while physician facing materials focused more on the clinical benefits in a clear and clean way.
