PolypVac
If you’ve ever had—or heard of—nasal polyps, then you’ll know a tool that can get rid of them without going into surgery is a pretty big deal. PolypVac is the amazing piece of med tech that does just that. I chose a minty green to reflect a mighty breath of fresh air, a minimalist typeface as calm and restful as a good night’s sleep, and messaging that echoed patients’ relief: I can breathe again. Collateral included brand guidelines, patient brochures, physician brochures, booth design, packaging, and web design.
